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SPAM -
A public nuisance |
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Systems
Blueprint, Inc. |
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What is SPAM? |
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Spam is unsolicited "junk" e-mail sent to large
numbers of people to promote products or services. Sexually explicit
unsolicited e-mail is called "porn spam." Also refers to inappropriate
promotional or commercial postings to discussion groups or bulletin
boards.
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How does it happen? |
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Usually, end-users register their e-mail with
a service to receive legitimate newsletters, information, or for shopping
online. Once their e-mail is in a public database, it is subject to receive
SPAM.
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Are there regulations
prohibiting SPAM? |
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There are several laws and
regulations being drafted, and/or have been enacted to prevent or limit the
amount of SPAM end-users receive without their permission. For more
information visit: www.spamlaws.com.
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How to safeguard against this
practice? |
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Receive a few SPAM e-mails a day is annoying,
but receiving dozens to hundreds of unwanted e-mail is wasting your time and
resource. Businesses are losing millions in fighting the battle against SPAM
and time employees spend filtering e-mail. While you cannot completely
eliminate SPAM, you can do a few things to prevent and minimize the amount
of SPAM received.
- DO NOT use your private or business e-mail
address for public Internet usage. To register for these services
create an Internet based account like Yahoo or Hotmail and use that as an
active e-mail account.
- DO NOT register your primary e-mail
address with any organization, online shopping service, or public domain.
Once you do, you will begin receiving unwanted e-mail immediately.
- Never purchase any items advertised with
SPAM.
- DO NOT post your primary e-mail on a web
site.
- READ THE FINE PRINT. Read the PRIVACY and
MARKETING OPT-OUTS statements supplied by the service you are registering
with. Normally, en-users overlook these statement. However, they contain
important information that specifically addresses how your private
information, including your e-mail, will be used.
- Configure your e-mail editor (Eudora,
Microsoft Outlook and Outlook Express, etc.) to filter unwanted e-mail.
Or, use SPAM filter applications like Symantec's Internet Security or
McAfee Spam Killer. While, these techniques can catch up to 90% of
unwanted e-mail, it may also filter legitimate e-mail. Thus, end-users
must be careful to scan their filter box before deleting.
- Never respond to unsolicited e-mails. Once
you do, they perpetrators know your address, and will not only continue to
send more spam; but, also, they will harvest your address to other
spammers.
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What to do if you receive SPAM? |
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Until law and regulations are passed
protecting users from unwanted or junk mail, SPAM is part of the e-mailing
experience. However, their are some measures that can be implemented to
reduce your frustration and times spent on junk mail.
- Ask family and friends not to add your
e-mail address when forwarding jokes and other e-mail spamming messages.
- Setup a code in the subject line from
those who you want to receive e-mails from. For example, you may have the
subject line always begin with their last name. This will also help to
prevent your e-mails from accidentally being filtered.
- Setup filters. There is no perfect SPAM
killer application, it cannot read your mind on what is legitimate or not.
Some are easy to use then others. Regardless of the application used, they
all need to be trained. It is worth your time in the long run to setup
rules and parameters on your SPAM filtering software.
- If you are receiving a lot of SPAM, your
only course of action may be to change your e-mail address and protect it.
Choose a less vulnerable email address that cannot be easily generated by
a computer using standard names and formats.
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Melanie Brown, BSC, MBA-TM, DM |
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